Here at Insomnia, we care about sustainability. The social and ecological impacts of our daily business can be extensive. We are aware of this and put every effort towards acting sustainably. Read on to find out more about how we try to achieve this and what your contribution can be.
100% Fairtrade certified coffee, tea and hot chocolate
Our coffee tastes great (even if we say so ourselves). And isn’t it satisfying to know that they also help sustain communities around the globe? Our Insomnia coffee blend comes from four communities in Ethiopia, Sumatra, Peru and Honduras. We have launched our 100% Fairtrade certified coffee and tea in 2006 and since the beginning of 2011 our hot chocolate is 100% Fairtrade certified too. Over a year we sell over 6 million Fairtrade cups of coffee and 16 tonnes of Fairtrade chocolate. With the steady and fair business generated by Insomnia, the communities can build educational and medical facilities, improve water and electrical supply and facilitate living conditions.
Moreover, every year during the 2 weeks of Fairtrade Fortnight, we raise funds for our two nominated Insomnia Projects at the Oromia Coffee Farmers Co-operative Union in Ethiopia, from where we source our high quality Ethiopian Sidamo coffee, which is used in Insomia’s blend. We have donated almost €30.000 to date. Learn more about our Fairtrade initiatives here.
KeepCup: Reduce & Reuse for the environment
Insomnia takeaway coffee is even better when served in our KeepCup – it reduces landfill by saving all the disposable paper cups. Reduce and reuse is the motto of the KeepCup: by bringing your KeepCup into Insomnia for your favourite coffee, you contribute to our efforts in saving takeaway cups. We cannot do it without you – that’s why we reward you with 5 extra loyalty points every time you bring your Insomnia KeepCup into participating Insomnia stores.
You can purchase a tall or grande Insomnia KeepCup in any participating Insomnia Store in two great designs.
Interested in our Insomnia ZAPA tag loyalty programme? You can find all relevant information here.
Less landfill, improved soil: free coffee grounds for gardeners
In our daily business we handle pounds and pounds of coffee. After our delicious coffees have been brewed, the advantages the used grounds hold for the environment are many. Using coffee grounds on plants and gardens is sustainable and beneficial. We are happy to supply them to our customers for free for their gardening.
The benefits to your soil are great. There are three ways to use coffee grounds on your plants: as fertilizer, for composting and to control pests. You can use the grounds to take care of your plants all year round.
It’s great to know that our grounds can be put to such good use after you enjoyed your favourite coffee and we are happy to supply them to our customers for their gardening. Pick up a free coffee ground bag in any of our stores. Another great benefit is that the grounds are not added into landfill. So we achieve two benefits with one single action: helping you nurture your soil and protecting our environment.