How to franchise with us
A Coffee Lover’s Opportunity to be part of the Insomnia Coffee Company Franchise Family
Why Franchising ?
At Insomnia, we are so passionate about the quality of coffee we serve and our absolute commitment to excellence in everything we do for our customers that we searched for a business expansion method that would allow us grow our business yet stay in complete control of our all important Insomnia customer offer.
The franchise model provided us with the perfect solution as it enabled us to protect the delivery of our precious customer offer, the standards of service being delivered, benefit from the entrepreneurial drive and contributions of our qualified franchise partners and provide us with the opportunity to have a genuine vested interest in the success of our franchise partners’ businesses.
Why Choose Insomnia Coffee Company?
Insomnia is the largest independently owned coffee shop chain in the Republic of Irelandandand; and is owned by Bobby Kerr, Chairman, Harry O Kelly CEO and director John Clohisey.
Established in 1997, Insomnia Coffee Company has become an iconic Irish brand. We serve a double shot of Fairtrade certified coffee roasted weekly to ensure quality and freshness. While we specialise in coffee we also offer an extensive range of products, including an assortment of morning pastries, savoury croissants and bagels, sandwiches, paninis, soups, muffins, cakes, and a range of cold beverages. Our focus is on quality and our carefully selected preferred suppliers produce handmade foods, always using local ingredients where possible.
The Ideal Franchise Owner
We expect Insomnia Franchise Owners to be as enthusiastic, passionate and committed to delivering the Insomnia Coffee Company experience to customers as we are. We require that they have an absolute belief in the Insomnia Coffee Company business model, our products and our exceptional customer service ethic.
Buying into the Insomnia Franchise Family is a hands-on investment and it will be necessary for you to be fully involved in the day to day running of the business. We look for candidates who display:
- Extrovert Personality
- People Skills
- Team player
- Ability to adapt and learn
- Strong Communication Skills
- Commitment to providing outstanding customer service
- Commercially astute
Most importantly, you need to have a passion for coffee!
Initial investment and premises
Including the initial franchise fee prospective franchisees are required to have a minimum of € 120,000 of investment capital available to them plus whatever additional initial working capital may be required to establish the business. Please also note that our training programme normally takes up to 4 weeks to complete. You will not be allowed to commence trading in your store until you have successfully completed the training programme and proven yourself capable of delivering the Insomnia customer offer. In addition you need to have the finances in place to support yourself over that training period.
It is our expectation that potential Insomnia franchisees will present us with a suitable location for consideration as part of our selective recruitment process. Appropriate Insomnia locations need to have a proven high footfall, a potential to trade over 7 days and a minimum of 110 sq.m. As part of the recruitment process Insomnia will survey and assess the suitability of the proposed site.
Insomnia’s Franchise Credentials
In assessing the strength of any best practice franchise the following criteria should be met by the franchise company;
Key Success Factors For Franchising
Proven Financially Viable Business Format
Franchise Company operates their own stores
Comprehensive Training provided
Extensive Operations Manual available
Selective Recruitment of Franchisees
On going Field and head office support
Financially Strong Parent Company
Management Team Credibility
If you want to know more about the Insomnia franchise opportunity please click here to download Insomnia’s Franchise Prospectus.
Having studied the prospectus in detail if you are genuinely interested in starting a new business under the Insomnia umbrella brand, please click on the following link and fill out the Expression of Interest Form. Once you have completed the online form one of our franchise support staff will be in contact with you within 10 working days.
Thank you for your interest in becoming an Insomnia franchisee.
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