Every year, since 2009, we have taken part in Fairtrade Fortnight, where a percentage from each hot beverage sold is donated to our nominated Insomnia Community projects.
This Fairtrade Fortnight, we are donating 5 cents from every Fairtrade beverage sold to our nominated project of the ASOBAGRI Coffee Cooperative, in Guatemala, with the aim to empower Women within the coffee industry in Latin America.
ASOBAGRI has 278 indigenous women members involved in the production of Fairtrade coffee and has been continually working to accomplish gender equality within the association and to empower women within the coffee production.
Our goal for this project is to the develop a coffee retail outlet and to promote the participation of women in the cooperative activities.
The total amount raised during these two weeks will be used to:
Improve market access for coffee produced by the female members of the ASOBAGRI Coffee Cooperative;
Promote the participation of women in the cooperative activities;
Develop a coffee retail outlet for ASOBAGRI;
Develop a brand identity for two coffee profiles produced by women.
ASOBAGRI has been prioritising the inclusion of Women in the association governing bodies and in the decision-making processes, to rule out decisions in favour of gender equality in local organizations like municipalities, associations, financial and companies in Guatemala.
Women in ASOBAGRI have a certification for the coffee they produced - “Coffee in Women’s hands”, which allows them to sell in special market niches. This is an achievement for ASOBAGRI and for the women who have been fighting discrimination and impartiality in Guatemala.
Thus far, we have raised over €92,179 for our Insomnia nominated community projects – Join us this year and help us change the world on your coffee break!