• That Our Promise IMAGE 1
  • That Our Promise IMAGE 2

The Insomnia WayThe Insomnia Way

The Insomnia Way

We’re genuine and fun lovin’ with a fresh approach to enjoying the little moments in life.

Our strength lies not only in the quality of the coffee and food we serve, but also in the experience our customers have with us when they visit. We are a destination for everyone who loves great coffee and we live to make every visit to our stores a fun one.

We promise that you will get the best cup of coffee every single time you visit. To deliver on this, quality is at the core of our philosophy - from the Fairtrade coffee we serve, to the handcrafted technique we use to make every single cup. The food you enjoy in Insomnia has also been specially selected from local producers. So you can enjoy the same level of quality, no matter what.

Change is good and we like to see the word ‘new’ in our stores regularly. Whether that’s new flavours, new technologies or new stores, we are always looking for new ways to surprise and delight. We have an appetite for innovation and are always seeking new opportunities and ways of doing things differently.

When you pop in for your morning coffee or your afternoon pick me up, we want you to feel at home.

Our team are always on hand to make your day better – whether that’s remembering your daily order, or getting your lunch order ready quickly on a busy day. If there is something you’re not happy with – tell us!

Our world is better when our customers are happy ones!

  • Insomnia Fairtrade Projects
  • Insomnia Fairtrade Projects
  • Insomnia Fairtrade Projects

Insomnia Fairtrade ProjectsInsomnia Fairtrade Projects

Insomnia Fairtrade Projects

Our Community Projects

Every year, since 2009, we have taken part in Fairtrade Fortnight, where a percentage from each hot beverage sold is donated to our nominated Insomnia Community projects. Thus far, we have raised over €107,389 for these nominated community projects.  

FAIRTRADE FORTNIGHT 2018

The €15,210 raised this year will go directly to our nominated project of the ASOBAGRI Coffee Cooperative, in Guatemala, with the aim to empower Women within the coffee industry in Latin America.

PROJECT OBJECTIVES

  • Improve market access for coffee produced by the female members of the ASOBAGRI Coffee Cooperative
  • Promote the participation of women in the cooperative activities
  • Develop a coffee retail outlet for ASOBAGRI
  • Brand identity development for two coffee profiles produced by women

ASOBAGRI Coffee Cooperative

ASOBAGRI has 278 indigenous women members involved in the production of Fairtrade coffee. The cooperative has been prioritising the inclusion of Women in the association governing bodies and in the decision-making processes, to rule out decisions in favour of gender equality in local organizations like municipalities, associations, financial and companies in Guatemala.

Women in ASOBAGRI have a certification for the coffee they produced - “Coffee in Women’s hands”, which allows them to sell in special market niches.  This is an achievement for ASOBAGRI and for the women who have been fighting discrimination and impartiality in Guatemala.

FAIRTRADE FORTNIGHT 2017

In 2017 Insomnia's Fairtrade Community Project raised over €14,305 through Fairtrade Fortnight and 100% of this money went directly to the ACPC Pichanaki Coffee Cooperative (CAC PICHANAKI ACPC), in Peru.

The project contributed to the construction of a Youth Centre for young members and the children of members and workers involved in production of Fairtrade certified coffee in Peru. 

The young members of the Fairtrade certified coffee cooperatives in the Junin region can now use the Youth Centre facilities to hold social and cultural activities, including:

  • Training of young coffee growers in the Junin regions, with a view to include youth in the coffee business;
  • Develop events and courses in technical training and business management for young members of the coffee organisations;
  • Develop cultural events for youth.

ACPC Pichanaki Agrarian Coffee Cooperative

ACPC Pichanaki Agrarian Coffee Cooperative is an organisation of 302 coffee producers (64 women and 238 men). Founded 15 years ago, it became Fairtrade certified in 2009 and now sells its coffee to Canada, the US and throughout Europe, continually improving its quality and sustainability. As part of its effort to ensure its future, the cooperative believes that it is essential to involve its young members and the children of its members, encouraging their commitment to the organisation. To this end, this youth centre will improve and professionalise the training of its members in tasks such as pruning, seed management, pest and disease assessment, waste water management, quality control, coffee roasting, barista training and business management.

The immediate beneficiaries are the 100 young coffee farmers and children of members and workers in ACPC Pichanaki coffee cooperative and 10 other small coffee cooperatives in the Junin region.

FAIRTRADE FORTNIGHT 2014 - 2016

The funds raised during Fairtrade Fortnight from 2014 to 2016, have gone directly to the construction of a student Infirmary and Dispensary for the Hekima Girls School in Bukoba, Tanzania, our nominated Fairtrade project.

The objective for this project, which started back in February 2014, and raised over €37,182, was to take care of student’s health, ease the school nurses burden of commuting to and from hospitals, while also greatly reduce involving healthy students in nursing the sick and therefore ultimately promote students’ academic performance.

Hekima Girls School Background

The Hekima Girls School is located in the rural village Kashozi, 12 km NW of Bukoba town. The school was primarily set-up to rescue young women by providing them with quality education especially those from poor economic backgrounds who would otherwise be faced with hostile cultural, economic, academic and social injustices.

One of the most pressing challenges is looking after students health, on average, 20 students are treated for Malaria each week, needing bed rest of 2 to 3 days. The new Infirmary can house 10 students, 1 nurse’s bedroom, a small simple kitchen and dining room, a pharmacy, a laboratory and examination room. The infirmary helps combat Malaria and other diseases, minimize the possibility of students being infected with other illnesses by patients outside the school and providing the school nurse ample time and space to take care of all the sick students so healthy students can  concentrate on their studies.

Here's some milestones that lead to the successfull conclusion of this project:

2014

  • January: Project Gets the Green Light
  • February: Fairtrade Fortnight raises €11,648 for this project
  • November: Begin the initial stages of the build

2015

  • January: Foundation construction work beings
  • February: Fairtrade Fortnight Raises €12,031 to continue this project
  • March: The foundation excavation, concrete, wall, beam and backfilling are all nearing completion
  • July: Finishing work has started with floor concrete already laid; and plastering and ceiling work ongoing

2016

  • January: The build is complete and the Infirmary starts to provide medical services to students
  • FebruaryFairtrade Fortnight Raised €13,503 to ensuring the newly built Infirmary and Dispensary had all the required equipment (medical supplies, blankets and bed sheets) needed to effectively take care of student's health

  • Our Story 1
  • Our Story 2
  • Our Story 3

The Insomnia Coffee StoryThe Insomnia Coffee Story

The Insomnia Coffee Story Our Story

We truly believe in great coffee and our promise is to deliver the best cup of coffee to each customer every single time they visit. We're passionate about every detail, from our specially selected Fairtrade beans to our skillfully trained baristas to our dedication in doing our bit to helping the environment. This is our story.

The Insomnia Blend

We launched our 100% Fairtrade coffee in 2006. We have travelled far and wide to meet the co-ops and farmers who grow our coffee. For us it’s essential to know our farmers, for them to know us and to create a long lasting relationship together.

The Insomnia Blend is a unique recipe, blended just for us, and the speciality grade beans are sourced from Colombia, Tanzania, Peru and Sumatra. Our coffee beans are roasted for us weekly.

  • Colombian Bean: Medium body, subtle citric top notes, clean finish.
  • Tanzanian Bean: Big body, chocolate malt & nutty notes, lasting finish.
  • Peruvian Bean: Medium body, chocolate notes with hint of apple acidity, long & rich finish.
  • Sumatran Bean: Creamy body, toasted sugar & smoky chocolate notes

Our unique blend of Fairtrade premium coffee beans is specially roasted for us weekly. The shorter the time between roasting and serving, the fresher, smoother and fuller flavoured the taste.

Tasting Note: “Syrupy, smooth body with liquorice note and aromas of cherry. Through milk notes of cocoa powder with a clean, round creamy finish.”

The Perfect Extraction for Espresso, the base for most of our coffees: 14 grams of Coffee, 25 seconds, 95°C and 50ml of specially filtered water.

Our Baristas

Our promise is that you will get the best cup of coffee, in whichever format you choose, every time you visit our stores. To keep this promise, we have our baristas – who go through three levels of training. There is 50 hours of barista training behind every cup of coffee we serve. Quality and customer service are key elements to our philosophy, and each one of our baristas deliver this with their skill, personality and passion for coffee.

Our brilliantly trained baristas and engineers are the geniuses behind our coffee; it’s their continuous inspections of the coffee machine, temperature, crema, colour and taste, which always delivers the best cup of coffee.

Fairtrade Coffee

Fairtrade is a global movement that seeks to make trade fairer through connecting small farmers and consumers. When companies sell on Fairtrade terms, they act as a link between two ends of the value chain.

Insomnia Coffee Company has been Fairtrade certified since 2006 and has used 100% Fairtrade certified coffee long before it was fashionable. 2018 will be the 12th year of Insomnia serving only 100% certified Fairtrade coffee beans, which is a massive accomplishment and one that we are immensely proud of, not to mention determined to continue for many more years to come.

Each year we sell over 30 million Fairtrade cups of coffee. With the steady and fair business generated by Insomnia Coffee, farmers and workers, from who we source our products, are enabled to improve their working and living conditions. Moreover, Fairtrade encourages environmental protection. Fairtrade standards help small farmers make environmental protection an integral part of their farm management, including reducing pollution, limiting the use of harmful chemicals and finding organic alternatives.

Our coffee is a balanced blend sourced from Colombia, Sumatra, Peru and Tanzania. Each time you enjoy our coffee you are helping to make poverty history for many people in these countries. Fairtrade certification means that co-operatives get a fair price for their beans, thus allowing them to invest in better salaries, equipment and social projects. Farmers are guaranteed to receive at least the Fairtrade Price for their coffee which aims to cover their costs of production and act as a safety net when market prices fall below a sustainable level. This Minimum Price also rises with world market prices.

Our Projects

By working with Fairtarde Co-ops we ensure that farmers receive an agreed standard price as well as a premium which can be used for business and community development, thus protecting the land they farm for future generations.

We feel our involvement shouldn’t stop there, developing the lives of these communities so that they can sustain future growth is part and parcel of what we believe in and what we feel is right, this is why we take part in Fairtrade Fortnight each year, raising funds for designated Insomnia Fairtrade projects.

Every year during Fairtrade Fortnight we help to raise funds which go directly to our nominated Insomnia Fairtrade projects. Insomnia have been a part of several wonderful Fairtrade projects: the Library Support and Girl’s Empowerment in Schools Project; the Infirmary & Dispensary at the Hekima Girls School, Bukoba in Tanzania and the construction of a Youth Centre for young members and children of the ACPC Pichamaki: coffee cooperative in Peru. Thus far we have raised an amazing €107,389, which could not have been done without the magnificent contribution of our customers. Our and most recent project, in 2018, raised funds to improve market access for coffee produced by gemale members of the ASOBAGRI Coffee Cooperative in Guatemala.

Going Green

Insomnia Coffee Company believe businesses can – and should – have a positive impact on the communities they serve. We’ve been committed to being responsible and doing things which are good for the planet and each other ever since we opened our first store in 1997.

Reduce

It’s a big challenge, but we’re making progress to reduce the impact of waste in our stores.

We encourage our customers to pick up an Insomnia KeepCup, these reusable takeaway cups come in Tall or Grande sizes and when you bring yours into any of our participating stores, you will be rewarded with 20 extra ‘Beans’ to your Insomnia Treats account and earn one free coffee with the purchase of your Insomnia Keep Cup. This we hope will incentivise our customers to re-use their KeepCups, thus saving on the amount of disposable takeaway cups used.

Not yet a part of our Treats programme? Discover what other perks await you when you sign up here.

Re-Use

Did you know you can pick up bags of used coffee grounds at your local Insomnia? Well now you do!

Using coffee grounds on plants and in gardens is sustainable and beneficial. There are three ways you can use coffee grounds on your plants: as fertilizer, for composting and to control pests. Another great benefit is that the grounds are not added into landfill, so we achieve two benefits with one single action: helping you nurture your soil and protecting our environment.

It’s great to know that our grounds can be put to such good use after you enjoyed your favourite coffee and we are happy to supply them to our customers for their gardening. Pick up a free coffee ground bag in any of our stores. 

Recycle

The ability to recycle paper cups, whether at home, at work, in public spaces or in our stores, is dependent upon several factors, including local recycling policy and access to recycling facilities such as paper mills and plastic processors. Along with others in the industry, we’re working on a solution to the challenges of paper cup waste.

High volumes of Insomnia Coffee cups are collected by waste recovery operators. As the plastic cups comprise of composite materials, they cannot be easily recycled. However, these cups are recovered and are not sent to landfill, but are sent for waste to energy.

  • COOKIE POLICY 1
  • COOKIE POLICY 2
  • COOKIE POLICY 3

Cookie PolicyCookie Policy

Cookie Policy We use cookies

This site uses cookies - small text files that are placed on your machine to help the site provide a better user experience.

We use cookies to retain user preferences and as letting us know how many people visit the website and how users are finding us.

As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others.

The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at this wikipedia page: http://en.wikipedia.org/wiki/HTTP_cookie.

  • FAIRTRADE
  • FAIRTRADE
  • FAIRTRADE

FairtradeFairtrade

Fairtrade Fairtrade certified since 2006

Insomnia Coffee Company has been Fairtrade certified since 2006 and has used 100% Fairtrade certified coffee long before it was fashionable. Six months was spent trialling different blends of beans, as it was of vital importance to us that the taste profile of our fairly traded coffee was exactly the same as the one we had been using. Bobby Kerr’s visit to Nicaragua in 2008 and Ethiopia in 2009, which cemented the companies, ties with the Fairtrade coffee farmer’s communities.

2018 is the 12th year of Insomnia serving only 100% certified Fairtrade coffee beans, which is a massive accomplishment and one that we are immensely proud of, not to mention determined to continue for many more years to come. €15,210 was raised this year to to our nominated project of the ASOBAGRI Coffee Cooperative, in Guatemala, with the aim to empower Women within the coffee industry in Latin America.

 

Why Fairtrade?

Fairtrade is a global movement that seeks to make trade fairer through connecting small farmers and consumers. When companies sell on Fairtrade terms, they act as a link between two ends of the value chain.

Each year we sell over 30 million Fairtrade cups of coffee. With the steady and fair business generated by Insomnia, farmers and workers, from who we source our products, are enabled to improve their working and living conditions. Moreover, Fairtrade encourages environmental protection. Fairtrade standards help small farmers make environmental protection an integral part of their farm management, including reducing pollution, limiting the use of harmful chemicals and finding organic alternatives.

Our coffee is a balanced blend sourced from Colombia, Sumatra, Peru and Tanzania. Each time you enjoy your coffee you are helping to make poverty history for many people in these countries. Fairtrade certification means that co-operatives get a fair price for their beans, thus allowing them to invest in better salaries, equipment and social projects. Farmers are guaranteed to receive at least the Fairtrade Price for their coffee which aims to cover their costs of production and act as a safety net when market prices fall below a sustainable level. This Minimum Price also rises with world market prices.

FAIRTRADE FORTNIGHT

Since 2009, during the Fairtrade Fortnight we donate a percentage from each hot beverage sold to our nominated Insomnia Projects: the Oromia Coffee Farmers Co-operative Union in Ethopia (OCFCU); the Hekima Girls School in Bukoba in Tanzania, and the ACPC Pichanaki Coffee Cooperative (CAC PICHANAKI ACPC), in Peru.

The funds raised during Fairtrade Fortnight go directly to our nominated Insomnia Fairtrade projects, thus far we have raised over €107,389. Our most recent nominated Fairtrade Community Project aims to help empowerig women within the coffee industry in Guatemala. The funds raised during Fairtrade Fortnight 2018 will be contributing to develop a coffee retail outlet and to promote the participation of women in ASOBAGRI coffee Cooperative. 

Want to learn more about our Insomnia Fairtrade Community Project click here

Thank you, we cannot do it without you!

  • SUSTAINABILITY 1
  • SUSTAINABILITY 2
  • SUSTAINABILITY 2

SustainabilitySustainability

Sustainability We care

Here at Insomnia, we care about sustainability. The social and ecological impacts of our daily business can be extensive. We are aware of this and put every effort towards acting sustainably. Read on to find out more about how we try to achieve this and what your contribution can be.

FAIRTRADE CERTIFIED COFFEE & TEA

Our coffee tastes great (even if we say so ourselves). And isn’t it satisfying to know that they also help sustain communities around the globe? Our Insomnia coffee blend comes from four communities in Colombia, Sumatra, Peru and Tanzania. We have launched our 100% Fairtrade certified coffee and tea in 2006. Over the course of a year we sell over 30 million Fairtrade cups of coffee. With the steady and fair business generated by Insomnia, the communities can build educational and medical facilities, improve water and electrical supply and facilitate living conditions.

Social Sustainability

Strengthening Coffee Communities

The security of the coffee supply chain depends on strong farming communities. Fairtrade helps build rural infrastructure, which becomes the backbone of coffee-farming communities. Access to Fairtrade capital and technical and technical assistance encourages entrepreneurship at farm level leading to better yields and diversification – all of which means more income and stability for coffee farmers.

Insomnia plays a key role in connecting the two ends of the value chain; farmers and consumers. A growing number of conscientious consumers want to be sure their shopping has a positive impact on small farmers and Fairtrade is an effective way of providing that assurance.

Environmental Sustainability

The Future of Coffee

Fairtrade Standards help small farmers make environmental protection an integral part of their farm management, including reducing pollution, limiting the use of harmful chemicals and finding organic alternatives.

Fairtrade enables cooperatives to invest in field-level technical assistance which, along with market knowledge gained from close links with buyers, means farmers learn how to improve quality at source.

Moreover, every year during the 2 weeks of Fairtrade Fortnight, we raise funds for our two nominated Insomnia Projects in Ethiopia, Tanzania, Peru and Guatemala. To date we have raised over €92,179. Learn more about our Fairtrade initiatives here.

INSOMNIA KEEPCUP

Insomnia takeaway coffee is even better when served in our KeepCup - it reduces landfill by saving all the disposable paper cups. Reduce and reuse is the motto of the KeepCup: by bringing your KeepCup into Insomnia for your favourite coffee, you contribute to our efforts  in saving takeaway cups. We cannot do it without you - that’s why we reward you with 20 extra beans to your Insomnia Treats account every time you bring your Insomnia KeepCup or any other reusable cup into participating Insomnia high street stores, and when you make your first purchase of an Insomnia Keep Cup we offer you one Free Coffee! 

You can purchase a tall or grande Insomnia KeepCup in any participating Insomnia Store in two great designs.

Interested in our Insomnia Treats loyalty programme? You can find all relevant information here.

LESS LANDFILL, IMPROVED SOIL

In our daily business we handle pounds and pounds of coffee. After our delicious coffees have been brewed, the advantages the used grounds hold for the environment are countless. Using coffee grounds on plants and gardens is sustainable and beneficial. We are happy to supply them to our customers for free for their gardening.

The benefits to your soil are great. There are three ways to use coffee grounds on your plants: for composting, as fertilizer and to control pests. You can use the grounds to take care of your plants all year round.

It’s great to know that our grounds can be put to such good use after you enjoyed your favourite coffee and we are happy to supply them to our customers for their gardening. Pick up a free coffee ground bag in any of our stores. Another great benefit is that the grounds are not added into landfill. So we achieve two benefits with one single action: helping you nurture your soil and protecting our environment.

 

 

  • Who we are 1
  • Who we are 2
  • Who we are 3

Company HistoryCompany History

Company History Our Coffee

Insomnia Coffee Company is Ireland’s leading independent premium coffee chain.

We have grown from a single location in a Galway bookstore 1997 to an estate of 150 coffee shops across high street and through partnerships with SPAR and Eurospar in addition to other Irish Retailers such as Eason, Fresh, Meadows & Byrne, An Post, Heatons, Debenhams and Penneys. In addition the company has 400+ self-service units in operation, both in Ireland and the UK.

In 2003 the company merged with the gourmet sandwich company, Bendini & Shaw, to combine a quality food offering with its hot beverage range. In 2005 the Insomnia acquired the Perk cafes. 

In April 2012, the Insomnia High street franchise was launched and the process of recruiting new franchise owners began with a target of opening 15 franchise stores in 5 years. The first franchise store was opened in 2013, with additional franchise stores already in the pipe line. 

2015 saw the announcement of an exciting new partnership with leading international retailer, Debenhams. The first store opened at Debenhams in the Mahon Point Shopping Centre, Cork. The Cork store was followed promptly by the first UK outlet opening in Rugby, with further openings in Bradford, Cardiff, Bristol Brocklebank, Watford, Stockport and Leeds.

As well as Debenhams, Insomnia also have a partnership with leading Irish based retail business, Primark. To date Insomnia have opened in several Primark stores in Ireland including Waterford, Swords, Liffey Valley and Athlone, with further openings in the UK including Bromley, Reading and Oxford Street.

We have one simple philosophy; that you get the best cup of coffee, in whichever format you choose, every time you visit our stores. Quality and Innovation are at the core of this philosophy. From the Fairtrade coffee we serve, to the handcrafted technique we use to make every single cup. Change is good and we like to see the word 'new' in our stores regularly. We have an appetite for innovation, whether that's new flavours, new technologies or new stores, we are always looking for new ways to surprise and delight. 

Back To Top