The Insomnia Way
The Insomnia Way
We’re genuine and fun lovin’ with a fresh approach to enjoying the little moments in life.
Our strength lies not only in the quality of the coffee and food we serve, but also in the experience our customers have with us when they visit. We are a destination for everyone who loves great coffee and we live to make every visit to our stores a fun one.
We promise that you will get the best cup of coffee every single time you visit. To deliver on this, quality is at the core of our philosophy - from the Fairtrade coffee we serve, to the handcrafted technique we use to make every single cup. The food you enjoy in Insomnia has also been specially selected from local producers. So you can enjoy the same level of quality, no matter what.
Change is good and we like to see the word ‘new’ in our stores regularly. Whether that’s new flavours, new technologies or new stores, we are always looking for new ways to surprise and delight. We have an appetite for innovation and are always seeking new opportunities and ways of doing things differently.
When you pop in for your morning coffee or your afternoon pick me up, we want you to feel at home.
Our team are always on hand to make your day better – whether that’s remembering your daily order, or getting your lunch order ready quickly on a busy day. If there is something you’re not happy with – tell us!
Our world is better when our customers are happy ones!
Insomnia Fairtrade Projects
Insomnia Fairtrade Projects
Insomnia Fairtrade Community Projects
Every year, since 2009, we have taken part in Fairtrade Fortnight, where a percentage from each hot beverage sold is donated to our nominated Insomnia Community projects. Thus far, we have raised over €92,179 for these nominated community projects.
Our last project, which started back in February 2014, raising over €37,182, saw the construction of a student Infirmary and Dispensary for the Hekima Girls School in Bukoba, Tanzania, where malaria is a big issue. The objective for this project was to take care of student’s health, ease the school nurses burden of commuting to and from hospitals, while also greatly reduce involving healthy students in nursing the sick and therefore ultimately promote students’ academic performance. Construction of the infirmary was completed late 2016, which you can read about below.
With the completion of the Infirmary in Hekima girls school, Insomnia have moved quick to select our latest Fairtrade Community Project. Of the €14,305 raised through Fairtrade Fortnight 2017 100% of this money went directly to the ACPC Pichanaki Coffee Cooperative (CAC PICHANAKI ACPC), in Peru.
The project aims to raise funds towards the construction of a Youth Centre for young members and the children of members and workers involved in production of Fairtrade certified coffee in Peru.
- Have a local centre which will facilitate the training of young coffee growers in the Junin region, with a view to including youth in the coffee business
- Develop events, courses in technical training and business management for young members of the coffee organisations, including women.
- Develop cultural events for youth
ACPC Pichanaki Agrarian Coffee Cooperative
ACPC Pichanaki Agrarian Coffee Cooperative is an organisation of 302 coffee producers (64 women and 238 men). Founded 15 years ago, it became Fairtrade certified in 2009 and now sells its coffee to Canada, the US and throughout Europe, continually improving its quality and sustainability. As part of its effort to ensure its future, the cooperative believes that it is essential to involve its young members and the children of its members, encouraging their commitment to the organisation. To this end, it is keen to build a training centre to improve and professionalise the training of its members in tasks such as pruning, seed management, pest and disease assessment, waste water management, quality control, coffee roasting, barista training and business management.
The immediate beneficiaries will be 100 young coffee farmers and children of members and workers in ACPC Pichanaki coffee cooperative and 10 other small coffee cooperatives in the Junin region.
The Construction of an Infirmary & Dispensary for the Hekima Girls School, Tanzania
The funds raised during Fairtrade Fortnight for the past three years, have gone directly to the construction of a student Infirmary and Dispensary for the Hekima Girls School in Bukoba, Tanzania, our nominated Fairtrade project.
The project, which started back in February 2014, and raised over €37,182 thus far, aims to effectively take care of students health, ease the school nurses burden of commuting to and from hospitals, while also greatly reduce involving healthy students in nursing the sick and therefore ultimately promote students’ academic performance.
Hekima Girls School Background
The Hekima Girls School is located in the rural village Kashozi, 12 km NW of Bukoba town.
The school was primarily set-up to rescue young women by providing them with quality education especially those from poor economic backgrounds who would otherwise be faced with hostile cultural, economic, academic and social injustices.
One of the most pressing challenges is looking after students health, on average, 20 students are treated for Malaria each week, needing bed rest of 2 to 3 days.
The new Infirmary can house 10 students, 1 nurse’s bedroom, a small simple kitchen and dining room, a pharmacy, a laboratory and examination room.
The infirmary helps combat Malaria and other diseases, minimize the possibility of students being infected with other illnesses by patients outside the school and providing the school nurse ample time and space to take care of all the sick students so healthy students can concentrate on their studies.
This project would not have been possible without the continuous help and support of our customers throughout the past three Fairtrade Fortnights, it is through the money raised each year that we find ourselves at the finishing stages of this wonderful project.
The Funds raised during Fairtrade Fortnight 2016 were used to successfully complete the final stages of this project, a project which began back in January 2014;
January 2014: Project Gets the Green Light
Construction of a student Infirmary and Dispensary at the Hekima Girls School in Bukoba, Tanzania gets all the green light - and the project is underway.
February 2014: Fairtrade Fortnight raises €11,648
November 2014: Site Works & Setting Up
Contractors arrive to begin the initial stages of the build, these include; clearing the site, setting out the building and establishing a datum level.
December 2014: Rain, Rain Go Away - Bad Weather puts a Halt on Proceedings
Preparations and construction works were delayed due to unexpected rains throughout the month of December.
January 2015: Ground Breaking
Foundation construction work begins, with the trench being dug out and some of the basic local and industrial supplies being purchased and transported to the site.
February 2015: Fairtrade Fortnight Raises €12,031
The construction of the Infirmary and Dispensary at the Hekima Girls School continued as Insomnia’s Fairtrade Project for the 2nd year, with 5 cents from every Fairtrade Beverage sold being donated towards its completion.
March 2015: We’ve Got Mail
Sr. Esther, Headmistress at the Hekima Girls School provides an update for us:
“We continue to thank Insomnia Coffee Company and all friends form Fairtrade Ireland. We are proceeding well with the infirmary project at the Hekima Girls Secondary School”
The foundation excavation, concrete, wall, beam and backfilling are all nearing completion.
June 2015: Taking Shape
Through the donations raised during Fairtrade Fortnight 2015 the whole superstructure, including the walls, upper ring beam and roofing have all been completed and the building is starting to take shape.
July 2015: Raising the Roof
Finishing work has started with floor concrete already laid; and plastering and ceiling work ongoing.
September 2015: Happy Farmers, Happy Customers, Happy Planet
We receive a message from Export Manager of Kagera Cooperative Union, John Kanjagaile
“May I please say thanks to Insomnia Coffee Company for the great assistance rendered towards construction of the Infirmary/Dispensary at Hekima Girls Secondary School.”
“We promise to continue sending the Fairtrade coffees and to ensure that the Fairtrade idea, which started as a small stream, continues growing into a very big Fairtrade river.”
January 2016: Into the Home Stretch Now!
The build is complete and the Infirmary will start to provide medical services to students in the coming weeks once they return from their Christmas break.
The majority of equipment has been purchased and assembled. Sr. Esther believes that the Dispensary will serve many people and support health in the area for years to come.
February 2016 – Fairtrade Fortnight Raised €13,503
Throughout Fairtrade Fortnight 2016, 5 cents from every Fairtrade Beverage sold was donated to the Hekima Girls School, ensuring the newly built Infirmary and Dispensary had all the required equipment (medical supplies, blankets and bed sheets) needed to achieve its objective, which is to effectively take care of student’s health.
Check out the video below to see the construction so far!
The Insomnia Coffee Story
The Insomnia Coffee Story Our Story
We truly believe in great coffee and our promise is to deliver the best cup of coffee to each customer every single time they visit. We're passionate about every detail, from our specially selected Fairtrade beans to our skillfully trained baristas to our dedication in doing our bit to helping the environment. This is our story.
The Insomnia Blend
We launched our 100% Fairtrade coffee in 2006. We have travelled far and wide to meet the co-ops and farmers who grow our coffee. For us it’s essential to know our farmers, for them to know us and to create a long lasting relationship together.
The Insomnia Blend is a unique recipe, blended just for us, and the speciality grade beans are sourced from Colombia, Tanzania, Peru and Sumatra. Our coffee beans are roasted for us weekly.
- Colombian Bean: Medium body, subtle citric top notes, clean finish.
- Tanzanian Bean: Big body, chocolate malt & nutty notes, lasting finish.
- Peruvian Bean: Medium body, chocolate notes with hint of apple acidity, long & rich finish.
- Sumatran Bean: Creamy body, toasted sugar & smoky chocolate notes
Our unique blend of Fairtrade premium coffee beans is specially roasted for us weekly. The shorter the time between roasting and serving, the fresher, smoother and fuller flavoured the taste.
Tasting Note: “Syrupy, smooth body with liquorice note and aromas of cherry. Through milk notes of cocoa powder with a clean, round creamy finish.”
The Perfect Extraction for Espresso, the base for most of our coffees: 14 grams of Coffee, 25 seconds, 95°C and 50ml of specially filtered water.
Our promise is that you will get the best cup of coffee, in whichever format you choose, every time you visit our stores. To keep this promise, we have our baristas – who go through three levels of training. There is 50 hours of barista training behind every cup of coffee we serve. Quality and customer service are key elements to our philosophy, and each one of our baristas deliver this with their skill, personality and passion for coffee.
Our brilliantly trained baristas and engineers are the geniuses behind our coffee; it’s their continuous inspections of the coffee machine, temperature, crema, colour and taste, which always delivers the best cup of coffee.
Fairtrade is a global movement that seeks to make trade fairer through connecting small farmers and consumers. When companies sell on Fairtrade terms, they act as a link between two ends of the value chain.
Insomnia Coffee Company has been Fairtrade certified since 2006 and has used 100% Fairtrade certified coffee long before it was fashionable. 2017 will be the 11th year of Insomnia serving only 100% certified Fairtrade coffee beans, which is a massive accomplishment and one that we are immensely proud of, not to mention determined to continue for many more years to come.
Each year we sell over 22 million Fairtrade cups of coffee. With the steady and fair business generated by Insomnia Coffee, farmers and workers, from who we source our products, are enabled to improve their working and living conditions. Moreover, Fairtrade encourages environmental protection. Fairtrade standards help small farmers make environmental protection an integral part of their farm management, including reducing pollution, limiting the use of harmful chemicals and finding organic alternatives.
Our coffee is a balanced blend sourced from Colombia, Sumatra, Peru and Tanzania. Each time you enjoy our coffee you are helping to make poverty history for many people in these countries. Fairtrade certification means that co-operatives get a fair price for their beans, thus allowing them to invest in better salaries, equipment and social projects. Farmers are guaranteed to receive at least the Fairtrade Price for their coffee which aims to cover their costs of production and act as a safety net when market prices fall below a sustainable level. This Minimum Price also rises with world market prices.
By working with Fairtarde Co-ops we ensure that farmers receive an agreed standard price as well as a premium which can be used for business and community development, thus protecting the land they farm for future generations.
We feel our involvement shouldn’t stop there, developing the lives of these communities so that they can sustain future growth is part and parcel of what we believe in and what we feel is right, this is why we take part in Fairtrade Fortnight each year, raising funds for designated Insomnia Fairtrade projects.
Every year during Fairtrade Fortnight we help to raise funds which go directly to our nominated Insomnia Fairtrade projects of the Oromia Coffee Farmers’ Co-operative Union. Thus far, Insomnia have been a part of two wonderful Fairtrade projects, the Library Support and Girl’s Empowerment in Schools Project, and the Infirmary & Dispensary at the Hekima Girls School, Bukoba, Tanzania, combined, we have raised an amazing €92,179, which could not have been done without the magnificent contribution of our customers. Our third, and most recent project aims to raise funds towards the construction of a Youth Centre for young members and the children of members and workers involved in production of Fairtrade certified coffee in Peru.
Insomnia Coffee Company believe businesses can – and should – have a positive impact on the communities they serve. We’ve been committed to being responsible and doing things which are good for the planet and each other ever since we opened our first store in 1997.
It’s a big challenge, but we’re making progress to reduce the impact of waste in our stores.
We encourage our customers to pick up an Insomnia KeepCup, these reusable takeaway cups come in Tall or Grande sizes and when you bring yours into any of our participating stores, you will be rewarded with 10 extra ‘Beans’ to your Insomnia Treats account. This we hope will incentivise our customers to re-use their KeepCups, thus saving on the amount of disposable takeaway cups used.
Not yet a part of our Treats programme? Discover what other perks await you when you sign up here.
Did you know you can pick up bags of used coffee grounds at your local Insomnia? Well now you do!
Using coffee grounds on plants and in gardens is sustainable and beneficial. There are three ways you can use coffee grounds on your plants: as fertilizer, for composting and to control pests. Another great benefit is that the grounds are not added into landfill, so we achieve two benefits with one single action: helping you nurture your soil and protecting our environment.
It’s great to know that our grounds can be put to such good use after you enjoyed your favourite coffee and we are happy to supply them to our customers for their gardening. Pick up a free coffee ground bag in any of our stores.
The ability to recycle paper cups, whether at home, at work, in public spaces or in our stores, is dependent upon several factors, including local recycling policy and access to recycling facilities such as paper mills and plastic processors. Along with others in the industry, we’re working on a solution to the challenges of paper cup waste.
High volumes of Insomnia Coffee cups are collected by waste recovery operators. As the plastic cups comprise of composite materials, they cannot be easily recycled. However, these cups are recovered and are not sent to landfill, but are sent for waste to energy.
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Fairtrade Fairtrade certified since 2006
Insomnia Coffee Company has been Fairtrade certified since 2006 and has used 100% Fairtrade certified coffee long before it was fashionable. Six months was spent trialling different blends of beans, as it was of vital importance to us that the taste profile of our fairly traded coffee was exactly the same as the one we had been using. Chairman Bobby Kerr’s visit to Nicaragua in 2008 and Ethiopia in 2009, which cemented the companies, ties with the Fairtrade coffee farmer’s communities.
2017 will be the 11th year of Insomnia serving only 100% certified Fairtrade coffee beans, which is a massive accomplishment and one that we are immensely proud of, not to mention determined to continue for many more years to come. €14,305 was raised this year (2017) and will go directly to the ACPC Pichanaki Coffee Cooperative (CAC PICHANAKI ACPC), in Peru, our latest Fairtrade Community Project.
Fairtrade is a global movement that seeks to make trade fairer through connecting small farmers and consumers. When companies sell on Fairtrade terms, they act as a link between two ends of the value chain.
Each year we sell over 18 million Fairtrade cups of coffee. With the steady and fair business generated by Insomnia, farmers and workers, from who we source our products, are enabled to improve their working and living conditions. Moreover, Fairtrade encourages environmental protection. Fairtrade standards help small farmers make environmental protection an integral part of their farm management, including reducing pollution, limiting the use of harmful chemicals and finding organic alternatives.
Our coffee is a balanced blend sourced from Colombia, Sumatra, Peru and Tanzania. Each time you enjoy your coffee you are helping to make poverty history for many people in these countries. Fairtrade certification means that co-operatives get a fair price for their beans, thus allowing them to invest in better salaries, equipment and social projects. Farmers are guaranteed to receive at least the Fairtrade Price for their coffee which aims to cover their costs of production and act as a safety net when market prices fall below a sustainable level. This Minimum Price also rises with world market prices.
Since 2009, during the Fairtrade Fortnight we donate a percentage from each hot beverage sold to our nominated Insomnia Projects, the Oromia Coffee Farmers Co-operative Union in Ethopia (OCFCU), and to Hekima Girls School in Bukoba, Tanzania, and most recently to the ACPC Pichanaki Coffee Cooperative (CAC PICHANAKI ACPC), in Peru.
The funds raised during Fairtrade Fortnight go directly to our nominated Insomnia Fairtrade projects, thus far we have raised over €92,179. Currently our nominated Fairtrade Community Project raises funds towards the construction of a Youth Centre for young members and the children of members and workers involved in production of Fairtrade certified coffee in Peru.
Want to learn more about our Insomnia Fairtrade Community Project click here
Thank you, we cannot do it without you!
Sustainability We care
Here at Insomnia, we care about sustainability. The social and ecological impacts of our daily business can be extensive. We are aware of this and put every effort towards acting sustainably. Read on to find out more about how we try to achieve this and what your contribution can be.
FAIRTRADE CERTIFIED COFFEE & TEA
Our coffee tastes great (even if we say so ourselves). And isn’t it satisfying to know that they also help sustain communities around the globe? Our Insomnia coffee blend comes from four communities in Colombia, Sumatra, Peru and Tanzania. We have launched our 100% Fairtrade certified coffee and tea in 2006. Over the course of a year we sell over 18 million Fairtrade cups of coffee. With the steady and fair business generated by Insomnia, the communities can build educational and medical facilities, improve water and electrical supply and facilitate living conditions.
Strengthening Coffee Communities
The security of the coffee supply chain depends on strong farming communities. Fairtrade helps build rural infrastructure, which becomes the backbone of coffee-farming communities. Access to Fairtrade capital and technical and technical assistance encourages entrepreneurship at farm level leading to better yields and diversification – all of which means more income and stability for coffee farmers.
Insomnia plays a key role in connecting the two ends of the value chain; farmers and consumers. A growing number of conscientious consumers want to be sure their shopping has a positive impact on small farmers and Fairtrade is an effective way of providing that assurance.
The Future of Coffee
Fairtrade Standards help small farmers make environmental protection an integral part of their farm management, including reducing pollution, limiting the use of harmful chemicals and finding organic alternatives.
Fairtrade enables cooperatives to invest in field-level technical assistance which, along with market knowledge gained from close links with buyers, means farmers learn how to improve quality at source.
Moreover, every year during the 2 weeks of Fairtrade Fortnight, we raise funds for our two nominated Insomnia Projects of the Oromia Coffee Farmers Co-operative Union, Ethiopia and the Hekima Girls School in Bukoba, Tanzania. To date we have raised over €92,179. Learn more about our Fairtrade initiatives here.
Insomnia takeaway coffee is even better when served in our KeepCup - it reduces landfill by saving all the disposable paper cups. Reduce and reuse is the motto of the KeepCup: by bringing your KeepCup into Insomnia for your favourite coffee, you contribute to our efforts in saving takeaway cups. We cannot do it without you - that’s why we reward you with 10 extra beans to your Insomnia Treats account every time you bring your Insomnia KeepCup or any other reusable cup into participating Insomnia high street stores.
You can purchase a tall or grande Insomnia KeepCup in any participating Insomnia Store in two great designs.
Interested in our Insomnia Treats loyalty programme? You can find all relevant information here.
LESS LANDFILL, IMPROVED SOIL
In our daily business we handle pounds and pounds of coffee. After our delicious coffees have been brewed, the advantages the used grounds hold for the environment are countless. Using coffee grounds on plants and gardens is sustainable and beneficial. We are happy to supply them to our customers for free for their gardening.
The benefits to your soil are great. There are three ways to use coffee grounds on your plants: for composting, as fertilizer and to control pests. You can use the grounds to take care of your plants all year round.
It’s great to know that our grounds can be put to such good use after you enjoyed your favourite coffee and we are happy to supply them to our customers for their gardening. Pick up a free coffee ground bag in any of our stores. Another great benefit is that the grounds are not added into landfill. So we achieve two benefits with one single action: helping you nurture your soil and protecting our environment.
Company History Our Coffee
Insomnia Coffee Company is Ireland’s leading independent premium coffee chain.
We have grown from a single location in a Galway bookstore 1997 to an estate of 140 coffee shops across high street and through partnerships with SPAR and Eurospar in addition to other Irish Retailers such as Eason, Fresh, Meadows & Byrne, An Post, Heatons, Compass Catering, Debenhams and Penneys. In addition the company has 300+ self-service units in operation, both in Ireland and the UK.
In 2003 the company merged with the gourmet sandwich company, Bendini & Shaw, to combine a quality food offering with its hot beverage range. In 2005 the Insomnia acquired the Perk cafes. The company is owned equally by Bobby Kerr (Chairman), Harry O’Kelly (CEO) and John Clohisey.
In April 2012, the Insomnia High street franchise was launched and the process of recruiting new franchise owners began with a target of opening 15 franchise stores in 5 years. The first franchise store was opened in 2013, with additional franchise stores already in the pipe line.
2015 saw the announcement of an exciting new partnership with leading international retailer, Debenhams. The first store opened at Debenhams in the Mahon Point Shopping Centre, Cork. The Cork store was followed promptly by the first UK outlet opening in Rugby, with further openings in Bradford, Cardiff and Bristol.
As well as Debenhams, Insomnia have also confirmed a partnership with leading Irish based retail business, Primark. To date, there are 6 Insomnia @ Primark stores, the first three coming in Ireland in Waterford, Swords, and Athlone. These store openings were followed by an aditional three UK stores in Bromley, Reading and Oxford Street.
We have one simple philosophy; that you get the best cup of coffee, in whichever format you choose, every time you visit our stores. Quality and Innovation are at the core of this philosophy. From the Fairtrade coffee we serve, to the handcrafted technique we use to make every single cup. Change is good and we like to see the word 'new' in our stores regularly. We have an appetite for innovation, whether that's new flavours, new technologies or new stores, we are always looking for new ways to surprise and delight.