Here’s to a new chapter—same great coffee, with a brand that feels just as uplifting as that first sip.
☕ A New Chapter for Insomnia Coffee: Fresh Look, Same Great Coffee
📣 We’re proud to reveal Insomnia’s refreshed brand identity — a vibrant evolution that reflects who we are today: a hub of happiness, a place of welcome, and a community brought together over great coffee.
🌟 A Brandmark That Brings People Together
At the heart of our new look is a brandmark that celebrates connection. Featuring clinking cups to symbolise warmth and togetherness, it retains the playful wings that have always defined Insomnia. It’s a nod to our roots, with a fresh energy that reflects where we’re headed.
✍️ Expressive Typography & Joyful Design
We’ve introduced a bold new ‘O’, expressive typography, and warm, hand-drawn illustrations that bring personality and charm to every touchpoint—from our cups to our stores. Our updated colour palette draws from rich, comforting tones that feel familiar, welcoming, and full of life.
🥤 New Cups, New Vibe
Our new takeaway cups are more than just vessels for your favourite brew—they’re part of the experience. With vibrant colours and playful names, they reflect the joy of your daily coffee ritual and the community spirit that defines Insomnia.
💬 From Our CEO
“This rebrand is rooted in who we are — an Irish brand with a big heart. It’s about creating a space where people feel at home, whether they’re grabbing their morning coffee or catching up with friends. We’re proud of how far we’ve come, and this new identity reflects the warmth, energy, and community spirit at the core of Insomnia.”
— Harry O'Kelly, CEO, Insomnia Coffee
