Insomnia Treats Wins Best Loyalty Programme of the Year – Restaurants/QSR 2026!
We are thrilled to announce that Insomnia Treats has been awarded the Best Loyalty Programme of the Year – Restaurants/QSR 2026 at the Irish Loyalty & CX Awards!
This award recognises the company that has delivered exceptional value to customers through its loyalty offering, while also achieving strong commercial results. The judging panel looked for programmes that demonstrated value to the customer, commercial impact, creativity, innovation, emotional engagement and an omnichannel approach.
In a category featuring leading brands across the industry, Insomnia Treats stood out for our commitment to creating a loyalty experience that is rewarding, personal and aligned with our brand values. The programme continues to deliver strong levels of engagement from both new and existing customers, supported by a clear focus on customer acquisition and retention.
Our use of customer data and digital tools allows us to deliver personalised and relevant rewards, helping us stay connected with our customers in meaningful ways. More importantly, Insomnia Treats reflects our core values, fostering a sense of community across our stores while recognising and rewarding loyalty every day.
Our use of customer relationship management tools enabled us to deliver personalised, relevant rewards that resonate with our audience. More importantly, the programme reflects Insomnia’s core values — from our commitment to sustainability to the sense of community we foster across our stores.
Insomnia Treats is designed to foster genuine customer loyalty by offering thoughtful, well-timed rewards that reflect our appreciation. From complimentary coffees to exclusive seasonal offers, the programme is built to recognise and thank our customers in meaningful ways.
Since launching in 2014, Insomnia Treats has been dedicated to enhancing your coffee experience through convenience and innovation. Our Treats App, available on iOS and Android, puts everything you need at your fingertips — from topping up your account and sending e-gifts to tracking rewards and viewing your activity. It also allows us to stay connected with you through personalised offers, SMS updates, and interactive features like gamified rewards, all designed to keep your coffee moments fresh and engaging.
We would like to thank our customers for their continued support, and our teams across the business who bring the Treats experience to life every day.
Uplifting Your Day
- Free coffee after the first purchase when you register
- Every 10th coffee free
- Free Birthday Drink
- Free Seasonal Drinks
- Receive an extra €0.30 Credit* when you use any Reusable Cup
- Treats members receive a 50% discount on Oat milk & Coconut Milk
- Redeem credit on any purchase
- Personalised offers & gifts
- Localised offers and new product promotions
- Top Up via the app or in store
Want to enjoy these benefits and more? Join the Insomnia Treats program here!