Insomnia Treats Wins Retail Loyalty Programme of the Year 2025!
We are thrilled to announce that Insomnia Treats has been awarded the 2025 Retail Loyalty Programme of the Year at the Irish Loyalty & CX Awards!
This award recognises the retail brand that has delivered exceptional value to customers through its loyalty offering, while also achieving strong commercial results. In a category filled with some of Ireland’s most recognisable retail names, Insomnia stood out for our commitment to creating a loyalty experience that’s rewarding, personal, and aligned with our brand values.
The judging panel sought a loyalty programme that demonstrated genuine customer value, strategic alignment, and measurable business impact. Insomnia Treats distinguished itself through consistently high levels of engagement from both long-standing and new customers, supported by a clearly defined strategy for customer acquisition and retention.
Our use of customer relationship management tools enabled us to deliver personalised, relevant rewards that resonate with our audience. More importantly, the programme reflects Insomnia’s core values — from our commitment to sustainability to the sense of community we foster across our stores.
Insomnia Treats is designed to foster genuine customer loyalty by offering thoughtful, well-timed rewards that reflect our appreciation. From complimentary coffees to exclusive seasonal offers, the programme is built to recognise and thank our customers in meaningful ways.
Since launching in 2014, Insomnia Treats has been dedicated to enhancing your coffee experience through convenience and innovation. Our Treats App, available on iOS and Android, puts everything you need at your fingertips — from topping up your account and sending e-gifts to tracking rewards and viewing your activity. It also allows us to stay connected with you through personalised offers, SMS updates, and interactive features like gamified rewards, all designed to keep your coffee moments fresh and engaging.
Uplifting Your Day
- Free coffee after the first purchase when you register
- Every 10th coffee free
- Free Birthday Drink
- Free Seasonal Drinks
- Receive an extra €0.30 Credit* when you use any Reusable Cup
- Treats members receive a 50% discount on Oat milk & Coconut Milk
- Redeem credit on any purchase
- Personalised offers & gifts
- Localised offers and new product promotions
- Top Up via the app or in store
Want to enjoy these benefits and more? Join the Insomnia Treats program here!