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Whats Brewing?Whats Brewing?



Two outstanding Irish success stories today announced they have joined forces. Dublin based family of bakers Broderick’s Brothers have joined forces with three time Olympian Derval O’ Rourke to let us have our cake and eat it.

Baking brothers Barry and Bernard known for their sumptuous handmade cake slices are normally associated with indulgent treats but 16 months ago they started developing their new healthy range to meet a growing demand for indulgence with benefits.

The range includes 3 different flavours, Apple & Cinnamon, Cocoa & Hazelnut and a Peanut bar with several more in the pipeline including the co-creation of an energy ball with Derval in the coming months.

I am really delighted to be working with Barry and Bernard on this range. They really understand the need for high quality healthy treats that really pack a punch when it comes to benefits. I am passionate about imparting the knowledge I have gained around nutrition and performance and the guys have taken it all on board and have included some really strong nutritional credentials in this range. I am looking forward to working with the team on our energy ball which we hope to launch later this year” commented Derval

Broderick’s Brothers health bars, available in Insomnia cafes, selected Spar stores, have all natural ingredients, are high in protein and fibre, gluten and wheat free, with no added sugar and are low in calories. The ideal pre-workout snack or guilt free treat!  

As with their existing range, which is on sale in over 30 countries worldwide, the products taste exceptionally good and only the best ingredients could be used. The new range includes ingredients such as dried red apple, juicy sultanas and a hint of earthy cinnamon in the Apple and Cinnamon version. The Cocoa and Hazelnut version has high quality cocoa and roasted hazelnuts with 9g of protein.

Broderick’s Peanut Bar packs a satisfying punch using roasted peanuts. These delicious bars are a great option for post workout with plenty of natural protein from pea crispies, Chia seeds, Edamame beans, nuts & pumpkin seeds.

To get the range right they worked with some of the best food technologists, sensory analysts, nutritional experts and handpicked the best ingredients from around the globe to strike the right balance in the product range. Offering exceptionally good taste with a much healthier offering, two things that don't always go hand in hand.

We are really pleased with how our new range BC has turned out. We have maintained the unrivalled quaility of our products and married it with a guilt free treat. We have not rushed this process as it was so important to make sure the products were perfect. The Irish consumer is becoming increasingly health concious and these products will allow them to maintain that ethos while enjoying a guilt free treat full of high quality ingredients” Bernard Broderick. 

Be sure to give these a go today in you're nearest Insomnia store.


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