Whats Brewing?

03 Nov2017 Saying the magic words: Insomnia opened in Primark Watford!

Watford is home for the well-known Watford Football Club and for its proximity with Warner Bros. Studios where Harry Potter movies were set.

Primark Watford is part of the primary shopping area in town where more than 140 brands can be found. 

2017 has been an amazing year for Insomnia’s expansion in the UK and Primark Watford opened just in time for Christmas shopping – customers can now relax after a busy shopping day and get their daily coffee fix.

Our partnership with Primark started just a few years ago, in 2015, with our first opening in Swords, Ireland. We have now ten stores in partnership with Primark, our four Irish stores: Penneys Athlone, Penneys Swords, Penneys Waterford and Penneys Liffey Valley, and our UK stores in Primark Bromley, Primark Reading, Primark Oxford Street and Primark Stockport, Primark Trinity Leeds and Primark Watford.

Our Store manager Maria was thrilled to be serving the first coffee this morning and welcome in Primark customers!

Speaking about the partnership Harry O’Kelly, CEO of Insomnia Coffee, said: “Great coffee and great fashion under one roof is a winning formula for Primark customers. At Insomnia we are all very excited to open our new concession and bring our coffee to customers in Primark Watford.”