• Whats Brewing 1
  • Whats Brewing 2

Whats Brewing?Whats Brewing?

03 Apr2019 Treats Programme wins QSR Loyalty Programme of the Year 2019!

Treats Programme wins QSR Loyalty Programme of the Year 2019!

Amazing news everyone… Insomnia Treats Rewards Programme has won the Best QSR Loyalty Programme of the Year 2019! This is a huge success for our Loyalty programme – thanks to our customers!

The Insomnia Treats Rewards programme was one of the big winners of the first Irish Loyalty Awards ceremony, held last Thursday at the Intercontinental Hotel Ballsbridge, Dublin. 

The Irish Loyalty Awards is a recognition and networking platform to bring together the loyalty industry key players in Ireland. Its aim is to recognise brands that are building lasting and profitable relationships with customers within Ireland and abroad across every sector.
Insomnia Loyalty Programme were finalists in the “Best QSR Loyalty Programme of the Year 2019” along with O’Briens Sandwiches and Applegreen.

Speaking after the awards ceremony last week, Insomnia’s Marketing Manager, Fiona O’Doherty, said: “We’re thrilled to have Insomnia Treats loyalty programme winning in the QSR category – the programme launched back in 2014 is well recognized across Ireland in the Retail Food sector and has been brewing up exciting and new offers for their customers every year and adding up new exclusive treats and functionalities to improve customer’s experience, becoming one of the best Loyalty systems in the Retail Food sector.”

“The Irish Loyalty Awards are an important addition to the business calendar in Ireland, celebrating the innovative loyalty programmes that Irish companies of all sizes are operating to retain, grow and expand their customer bases”, said Philip Konopik, country manager Ireland, Visa.

Insomnia is focusing on improving the in-store experience through the app, which will strengthen the brands connection with our customers and become more significant as today’s increasingly mobile consumer economy develops.

Amongst some of the Insomnia Treats rewards, customers can receive ‘beans’ that can be used to redeem a free coffee, receive seasonal offers and a birthday free coffee among others. 

Insomnia Treats plays an important part in the overall shopping experience at Insomnia – the customers can use the geo-location to find the nearest store while using a user-friendly design. The App was recently redesigned allowing customers to use their mobile phone to pay and introduced a series of new perks keeping in mind Insomnia’s sustainability concerns.


If you are not yet a Treats Member, please follow the link and find out more about all the perks and register:


Back To Top