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Whats Brewing?Whats Brewing?


22 Sep2017 Insomnia Baggot St on the Top 30 stores in Ireland

Insomnia Baggot St on the Top 30 stores in Ireland

We’re thrilled to announce that Insomnia Baggot Street achieved the Top30 Finalist Status on the Retail Excellence Awards 2018!

Retail Excellence, the largest retail industry representative organization in Ireland, has today announced the Top30 stores in Ireland. The list comprises retailers from around the country in every sector within the Irish Retail Industry.

The Top30 stores will now be rigorously tested with a financial audit and an onsite visit from Retail Excellence and Echochamber. The sectoral category winners, Top5 Stores and the National Store

30 Sep2016 Home roots opening in Monaghan

Home roots opening in Monaghan

Last week marked a special opening for me. Having been part of the Insomnia team for the past 10 years, it was great to open our first store in my hometown of Monaghan. This is also our first store in Ulster.

I grew up in Monaghan town and went to school in Beech Hill Collge - It was lovely to see students from the school queing up for hot chocolate, which brought back some fond memories of my time there.

Fellow Monaghan native

15 Jun2016 Taking the Insomnia Experience Digital

Taking the Insomnia Experience Digital

We launched our loyalty programme in 2014, and we could not have anticipated the great success it would be! We have over 30,000 active members, 65% of which use the mobile app. We are now delighted to add a mobile payments feature to the treats programme!

We are focusing on improving the in store experience through the app, that will strengthen our connection with our customers and become more relevant as today's increasingly mobile - first consumer economy evolves.

With the new updated app, customers will

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