The Insomnia Way
The Insomnia Way
We’re genuine and fun lovin’ with a fresh approach to enjoying the little moments in life.
Our strength lies not only in the quality of the coffee and food we serve, but also in the experience our customers have with us when they visit. We are a destination for everyone who loves great coffee and we live to make every visit to our stores a fun one.
We promise that you will get the best cup of coffee every single time you visit. To deliver on this, quality is at the core of our philosophy - from the Fairtrade coffee we serve, to the handcrafted technique we use to make every single cup. The food you enjoy in Insomnia has also been specially selected from local producers. So you can enjoy the same level of quality, no matter what.
Change is good and we like to see the word ‘new’ in our stores regularly. Whether that’s new flavours, new technologies or new stores, we are always looking for new ways to surprise and delight. We have an appetite for innovation and are always seeking new opportunities and ways of doing things differently.
When you pop in for your morning coffee or your afternoon pick me up, we want you to feel at home.
Our team are always on hand to make your day better – whether that’s remembering your daily order, or getting your lunch order ready quickly on a busy day. If there is something you’re not happy with – tell us!
Our world is better when our customers are happy ones!
Insomnia Fairtrade Projects
Insomnia Fairtrade Projects
Our Community Projects
Every year, since 2009, we have taken part in Fairtrade Fortnight, where a percentage from each hot beverage sold is donated to our nominated Insomnia Community projects. Thus far, we have raised over €107,389 for these nominated community projects.
FAIRTRADE FORTNIGHT 2018
The €15,210 raised this year will go directly to our nominated project of the ASOBAGRI Coffee Cooperative, in Guatemala, with the aim to empower Women within the coffee industry in Latin America.
- Improve market access for coffee produced by the female members of the ASOBAGRI Coffee Cooperative
- Promote the participation of women in the cooperative activities
- Develop a coffee retail outlet for ASOBAGRI
- Brand identity development for two coffee profiles produced by women
ASOBAGRI Coffee Cooperative
ASOBAGRI has 278 indigenous women members involved in the production of Fairtrade coffee. The cooperative has been prioritising the inclusion of Women in the association governing bodies and in the decision-making processes, to rule out decisions in favour of gender equality in local organizations like municipalities, associations, financial and companies in Guatemala.
Women in ASOBAGRI have a certification for the coffee they produced - “Coffee in Women’s hands”, which allows them to sell in special market niches. This is an achievement for ASOBAGRI and for the women who have been fighting discrimination and impartiality in Guatemala.
FAIRTRADE FORTNIGHT 2017
In 2017 Insomnia's Fairtrade Community Project raised over €14,305 through Fairtrade Fortnight and 100% of this money went directly to the ACPC Pichanaki Coffee Cooperative (CAC PICHANAKI ACPC), in Peru.
The project contributed to the construction of a Youth Centre for young members and the children of members and workers involved in production of Fairtrade certified coffee in Peru.
The young members of the Fairtrade certified coffee cooperatives in the Junin region can now use the Youth Centre facilities to hold social and cultural activities, including:
- Training of young coffee growers in the Junin regions, with a view to include youth in the coffee business;
- Develop events and courses in technical training and business management for young members of the coffee organisations;
- Develop cultural events for youth.
ACPC Pichanaki Agrarian Coffee Cooperative
ACPC Pichanaki Agrarian Coffee Cooperative is an organisation of 302 coffee producers (64 women and 238 men). Founded 15 years ago, it became Fairtrade certified in 2009 and now sells its coffee to Canada, the US and throughout Europe, continually improving its quality and sustainability. As part of its effort to ensure its future, the cooperative believes that it is essential to involve its young members and the children of its members, encouraging their commitment to the organisation. To this end, this youth centre will improve and professionalise the training of its members in tasks such as pruning, seed management, pest and disease assessment, waste water management, quality control, coffee roasting, barista training and business management.
The immediate beneficiaries are the 100 young coffee farmers and children of members and workers in ACPC Pichanaki coffee cooperative and 10 other small coffee cooperatives in the Junin region.
FAIRTRADE FORTNIGHT 2014 - 2016
The funds raised during Fairtrade Fortnight from 2014 to 2016, have gone directly to the construction of a student Infirmary and Dispensary for the Hekima Girls School in Bukoba, Tanzania, our nominated Fairtrade project.
The objective for this project, which started back in February 2014, and raised over €37,182, was to take care of student’s health, ease the school nurses burden of commuting to and from hospitals, while also greatly reduce involving healthy students in nursing the sick and therefore ultimately promote students’ academic performance.
Hekima Girls School Background
The Hekima Girls School is located in the rural village Kashozi, 12 km NW of Bukoba town. The school was primarily set-up to rescue young women by providing them with quality education especially those from poor economic backgrounds who would otherwise be faced with hostile cultural, economic, academic and social injustices.
One of the most pressing challenges is looking after students health, on average, 20 students are treated for Malaria each week, needing bed rest of 2 to 3 days. The new Infirmary can house 10 students, 1 nurse’s bedroom, a small simple kitchen and dining room, a pharmacy, a laboratory and examination room. The infirmary helps combat Malaria and other diseases, minimize the possibility of students being infected with other illnesses by patients outside the school and providing the school nurse ample time and space to take care of all the sick students so healthy students can concentrate on their studies.
Here's some milestones that lead to the successfull conclusion of this project:
- January: Project Gets the Green Light
- February: Fairtrade Fortnight raises €11,648 for this project
- November: Begin the initial stages of the build
- January: Foundation construction work beings
- February: Fairtrade Fortnight Raises €12,031 to continue this project
- March: The foundation excavation, concrete, wall, beam and backfilling are all nearing completion
- July: Finishing work has started with floor concrete already laid; and plastering and ceiling work ongoing
- January: The build is complete and the Infirmary starts to provide medical services to students
- February: Fairtrade Fortnight Raised €13,503 to ensuring the newly built Infirmary and Dispensary had all the required equipment (medical supplies, blankets and bed sheets) needed to effectively take care of student's health
The Insomnia Coffee Story
The Insomnia Coffee Story Our Story
We truly believe in great coffee and our promise is to deliver the best cup of coffee to each customer every single time they visit. We're passionate about every detail, from our specially selected Fairtrade beans to our skillfully trained baristas to our dedication in doing our bit to helping the environment. This is our story.
The Insomnia Blend
We launched our 100% Fairtrade coffee in 2006. We have travelled far and wide to meet the co-ops and farmers who grow our coffee. For us it’s essential to know our farmers, for them to know us and to create a long lasting relationship together.
The Insomnia Blend is a unique recipe, blended just for us, and the speciality grade beans are sourced from Colombia, Tanzania, Peru and Sumatra. Our coffee beans are roasted for us weekly.
- Colombian Bean: Medium body, subtle citric top notes, clean finish.
- Tanzanian Bean: Big body, chocolate malt & nutty notes, lasting finish.
- Peruvian Bean: Medium body, chocolate notes with hint of apple acidity, long & rich finish.
- Sumatran Bean: Creamy body, toasted sugar & smoky chocolate notes
Our unique blend of Fairtrade premium coffee beans is specially roasted for us weekly. The shorter the time between roasting and serving, the fresher, smoother and fuller flavoured the taste.
Tasting Note: “Syrupy, smooth body with liquorice note and aromas of cherry. Through milk notes of cocoa powder with a clean, round creamy finish.”
The Perfect Extraction for Espresso, the base for most of our coffees: 14 grams of Coffee, 25 seconds, 95°C and 50ml of specially filtered water.
Our promise is that you will get the best cup of coffee, in whichever format you choose, every time you visit our stores. To keep this promise, we have our baristas – who go through three levels of training. There is 50 hours of barista training behind every cup of coffee we serve. Quality and customer service are key elements to our philosophy, and each one of our baristas deliver this with their skill, personality and passion for coffee.
Our brilliantly trained baristas and engineers are the geniuses behind our coffee; it’s their continuous inspections of the coffee machine, temperature, crema, colour and taste, which always delivers the best cup of coffee.
Fairtrade is a global movement that seeks to make trade fairer through connecting small farmers and consumers. When companies sell on Fairtrade terms, they act as a link between two ends of the value chain.
Insomnia Coffee Company has been Fairtrade certified since 2006 and has used 100% Fairtrade certified coffee long before it was fashionable. 2018 will be the 12th year of Insomnia serving only 100% certified Fairtrade coffee beans, which is a massive accomplishment and one that we are immensely proud of, not to mention determined to continue for many more years to come.
Each year we sell over 30 million Fairtrade cups of coffee. With the steady and fair business generated by Insomnia Coffee, farmers and workers, from who we source our products, are enabled to improve their working and living conditions. Moreover, Fairtrade encourages environmental protection. Fairtrade standards help small farmers make environmental protection an integral part of their farm management, including reducing pollution, limiting the use of harmful chemicals and finding organic alternatives.
Our coffee is a balanced blend sourced from Colombia, Sumatra, Peru and Tanzania. Each time you enjoy our coffee you are helping to make poverty history for many people in these countries. Fairtrade certification means that co-operatives get a fair price for their beans, thus allowing them to invest in better salaries, equipment and social projects. Farmers are guaranteed to receive at least the Fairtrade Price for their coffee which aims to cover their costs of production and act as a safety net when market prices fall below a sustainable level. This Minimum Price also rises with world market prices.
By working with Fairtarde Co-ops we ensure that farmers receive an agreed standard price as well as a premium which can be used for business and community development, thus protecting the land they farm for future generations.
We feel our involvement shouldn’t stop there, developing the lives of these communities so that they can sustain future growth is part and parcel of what we believe in and what we feel is right, this is why we take part in Fairtrade Fortnight each year, raising funds for designated Insomnia Fairtrade projects.
Every year during Fairtrade Fortnight we help to raise funds which go directly to our nominated Insomnia Fairtrade projects. Insomnia have been a part of several wonderful Fairtrade projects: the Library Support and Girl’s Empowerment in Schools Project; the Infirmary & Dispensary at the Hekima Girls School, Bukoba in Tanzania and the construction of a Youth Centre for young members and children of the ACPC Pichamaki: coffee cooperative in Peru. Thus far we have raised an amazing €107,389, which could not have been done without the magnificent contribution of our customers. Our and most recent project, in 2018, raised funds to improve market access for coffee produced by gemale members of the ASOBAGRI Coffee Cooperative in Guatemala.
Insomnia Coffee Company believe businesses can – and should – have a positive impact on the communities they serve. We’ve been committed to being responsible and doing things which are good for the planet and each other ever since we opened our first store in 1997.
It’s a big challenge, but we’re making progress to reduce the impact of waste in our stores.
We encourage our customers to pick up an Insomnia KeepCup, these reusable takeaway cups come in Tall or Grande sizes and when you bring yours into any of our participating stores, you will be rewarded with 20 extra ‘Beans’ to your Insomnia Treats account and earn one free coffee with the purchase of your Insomnia Keep Cup. This we hope will incentivise our customers to re-use their KeepCups, thus saving on the amount of disposable takeaway cups used.
Not yet a part of our Treats programme? Discover what other perks await you when you sign up here.
Did you know you can pick up bags of used coffee grounds at your local Insomnia? Well now you do!
Using coffee grounds on plants and in gardens is sustainable and beneficial. There are three ways you can use coffee grounds on your plants: as fertilizer, for composting and to control pests. Another great benefit is that the grounds are not added into landfill, so we achieve two benefits with one single action: helping you nurture your soil and protecting our environment.
It’s great to know that our grounds can be put to such good use after you enjoyed your favourite coffee and we are happy to supply them to our customers for their gardening. Pick up a free coffee ground bag in any of our stores.
The ability to recycle paper cups, whether at home, at work, in public spaces or in our stores, is dependent upon several factors, including local recycling policy and access to recycling facilities such as paper mills and plastic processors. Along with others in the industry, we’re working on a solution to the challenges of paper cup waste.
High volumes of Insomnia Coffee cups are collected by waste recovery operators. As the plastic cups comprise of composite materials, they cannot be easily recycled. However, these cups are recovered and are not sent to landfill, but are sent for waste to energy.
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Fairtrade Fairtrade certified since 2006
Insomnia Coffee Company has been Fairtrade certified since 2006 and has used 100% Fairtrade certified coffee long before it was fashionable. Six months was spent trialling different blends of beans, as it was of vital importance to us that the taste profile of our fairly traded coffee was exactly the same as the one we had been using. Bobby Kerr’s visit to Nicaragua in 2008 and Ethiopia in 2009, which cemented the companies, ties with the Fairtrade coffee farmer’s communities.
2018 is the 12th year of Insomnia serving only 100% certified Fairtrade coffee beans, which is a massive accomplishment and one that we are immensely proud of, not to mention determined to continue for many more years to come. €15,210 was raised this year to to our nominated project of the ASOBAGRI Coffee Cooperative, in Guatemala, with the aim to empower Women within the coffee industry in Latin America.
Fairtrade is a global movement that seeks to make trade fairer through connecting small farmers and consumers. When companies sell on Fairtrade terms, they act as a link between two ends of the value chain.
Each year we sell over 30 million Fairtrade cups of coffee. With the steady and fair business generated by Insomnia, farmers and workers, from who we source our products, are enabled to improve their working and living conditions. Moreover, Fairtrade encourages environmental protection. Fairtrade standards help small farmers make environmental protection an integral part of their farm management, including reducing pollution, limiting the use of harmful chemicals and finding organic alternatives.
Our coffee is a balanced blend sourced from Colombia, Sumatra, Peru and Tanzania. Each time you enjoy your coffee you are helping to make poverty history for many people in these countries. Fairtrade certification means that co-operatives get a fair price for their beans, thus allowing them to invest in better salaries, equipment and social projects. Farmers are guaranteed to receive at least the Fairtrade Price for their coffee which aims to cover their costs of production and act as a safety net when market prices fall below a sustainable level. This Minimum Price also rises with world market prices.
Since 2009, during the Fairtrade Fortnight we donate a percentage from each hot beverage sold to our nominated Insomnia Projects: the Oromia Coffee Farmers Co-operative Union in Ethopia (OCFCU); the Hekima Girls School in Bukoba in Tanzania, and the ACPC Pichanaki Coffee Cooperative (CAC PICHANAKI ACPC), in Peru.
The funds raised during Fairtrade Fortnight go directly to our nominated Insomnia Fairtrade projects, thus far we have raised over €107,389. Our most recent nominated Fairtrade Community Project aims to help empowerig women within the coffee industry in Guatemala. The funds raised during Fairtrade Fortnight 2018 will be contributing to develop a coffee retail outlet and to promote the participation of women in ASOBAGRI coffee Cooperative.
Want to learn more about our Insomnia Fairtrade Community Project click here
Thank you, we cannot do it without you!
Here at Insomnia, we care about sustainability. The social and ecological impacts of our daily business can be extensive. We are aware of this and put every effort towards acting sustainably. For the past few years we’ve been trying to achieve this by:
- Serving 100% Fairtrade Coffee
- Creating Fairtrade Community Projects since 2006
- Rewarding customers for using any reusable cup in our stores
- Giving away our coffee grounds for customers to reuse for gardening
- Improving environmental sustainability
- Ensuring our stores are improving their energy efficiency with energy reducing lightbulbs, fridges and dishwashers
Coffee & Tea – Fairtrade Certified
Our coffee tastes great (even if we say so ourselves). And isn’t it satisfying to know that it also helps to sustain communities around the globe? Our signature dark roast coffee blend comes from four communities in Colombia, Sumatra, Peru and Tanzania and our Voyager coffee comes from Colombia. We launched our 100% Fairtrade certified coffee and tea in 2006. Over the course of a year we sell over 30 million Fairtrade cups of coffee. With the steady and fair business generated by Insomnia, the communities we work with can build educational and medical facilities, improve water and electrical supply and facilitate living conditions.
Our tea is also certified by the Rainforest Alliance, meaning we ensure that the tea we serve is produced in environmentally friendly and socially responsible ways, and that workers receive good wages, have proper living conditions, and access to education and health care. To find out more about our tea and coffee Fairtrade projects click here.
MISSION COMPOSTABLE 2020
Join us on #MISSIONCOMPOSTABLE as we take our next steps towards a more environmentally friendly future. We’re very excited to roll out some new initiatives in-store over the next couple of months in order to meet our sustainability goals and to reduce our impact on the environment.
Our Voyager coffee cups were the very first compostable cup introduced in Insomnia stores and an exciting first step towards Mission Compostable 2020! . By 2020 we will divert 15 million takeaway coffee cups & 20 million single use items including plastic straws, plastic cups & plastic cutlery from landfill. But we have many more plans in place. Read on to find out more…
Goals we are meeting by the end of 2018:
- All Insomnia hot beverage takeaway cups are now 100% compostable & 100% biodegradable
- Paper straws will replace all plastic straws in June
- Recyclable paper packaging for our new Food for Life Range
- Compost bins in all high street stores from June
- Plastic water cups will be replaced by compostable cups
- Introducing compostable ice drink tumblers
The roll out of Mission Compostable to 2020 will include replacing all of Insomnia’s single use items with either reusable items or compostable alternatives, including all disposable cutlery. This will be achievable with the introduction of compostable bins in our stores. Insomnia is also a member of REPAK, through REPAK’s recycling scheme we contribute to supporting the recycling of packaging and the reduction of waste being sent to landfill.
COMPOSTABLE CUPS & PAPER STRAWS
Our compostable cups are made from plant-based materials. The Paperboard is sourced only from FSC or PEFC certified, sustainably managed forests. There is a plant-based PLA (PolyLactic Acid) cornstarch coating inside the cups as a moisture barrier to prevent your cup from leaking.
Our compostable cups are fully certified in accordance with EN13432 Standards, meaning that they are guaranteed to break down into nutrient-rich soil within 8-12 weeks when commercially composted. The Seedling logo is a registered trademark owned by European Bioplastics. It proves that a product is certified industrially compostable according to the European standard EN 13432., the product will fully biodegrade in an industrial composting plant under controlled conditions such as temperature, moisture and time frame – leaving nothing behind but water, biomass and CO2.
You will find the FSC and Seedling logos on all of our compostable cups.
When disposing of our compostable cups we recommend you put them in the compost bins found in our stores or your brown bin at home. The lids are recyclable and can be put in the lids section on the bins in stores or in the recyclable green bin at home.
Compostable packaging & food waste is organically recycled into compost here in Ireland, supporting recycling here rather ending up abroad as contaminated waste or in landfills across Ireland. The compost can be used to grow more plants, creating a closed loop cycle.
Insomnia are also in the process of introducing paper straws in all of our stores, by the end of June 2018 we will be completely free of plastic straws!! Paper straws are so much better for the environment as they will biodegrade quickly and don’t need to be disposed of in a commercial composting centre. It’s another win for the turtles!
In June 2018 we will be the first Irish coffee chain to introduce compost bins in all of our high street stores. This is a crucial next step in our sustainability mission. You can dispose of your compostable coffee cups, tea bags and food waste in our compost bins. We are happy to accept any other ( non insomnia) compostable coffee cup in these bins too.
This is a segregated bin - there are different sections clearly marked on each bin to show you where to empty liquids from your cup, where to place the cups for composting and where the recyclable lids and any other mixed recycling can be disposed of.
Our new compostable cup can be broken down through a commercial composting facility which uses processes such as Anaerobic Digestion. Granville, our composting partners, will process the new cup when disposed in our compost bins, or you can dispose of the cups in your own brown bins which will be sent to a composting centre by your waste distributor. By sending waste to be composted instead of landfill, we are significantly reducing our impact on the environment and helping to keep our planet green.
Eliminating Single Use Plastics
Insomnia’s number 1 goal on our mission to sustainability is to eliminate all single use plastics from all of our stores by 2020. While most of the plastics we currently use are recyclable we know we can do our part for the environment by replacing recyclable plastics with compostable alternatives where possible and by encouraging our customers to use stainless steel cutlery. We will be rolling out compostable alternatives for our cutlery, coffee lids and our summer cups by 2020.
KEEPCUPS & REUSABLE CUPS – REDUCE & REUSE
Insomnia’s takeaway drinks are even better when served in a reusable cup, which is why in 2012 we brought in our own KeepCups. Reduce and reuse is the motto of the KeepCup: by bringing your KeepCup, or any other reusable cup, into Insomnia you are helping to reduce the amount of disposable cups going to the waste and composting facilities. As a reward we will give you back 20 extra beans on your Insomnia Treats account every time you bring your Insomnia KeepCup or any other reusable cup into participating Insomnia high street stores, and as a bonus, when you first purchase an Insomnia KeepCup we will you give you one Free Coffee! You can purchase a tall or grande Insomnia KeepCup in any participating Insomnia Stores.
In the summer of 2018 we began trialling the use of glass mugs for iced drinks consumed in store, in order to reduce the amount of recyclable plastic being used. So far this has been a great success and we will be adding more glassware to stores for our customers who are enjoying a sit-in iced coffee or ICECAP.
COFFEE GROUNDS – REUSABLE WASTE
In our daily business we handle pounds and pounds of coffee. After our delicious coffees have been brewed, we repack the coffee grounds and offer them to our customers for free. The advantages the used grounds hold for the environment are countless and another great benefit is that the grounds are not added into landfill. Using coffee grounds on plants and gardens is sustainable and beneficial. We are happy to supply them to our customers for free for their gardening. The benefits to your soil are great. There are three ways to use coffee grounds on your plants: for composting, as fertilizer and to control pests. You can use the grounds to take care of your plants all year round.
You can also reuse coffee grounds for beauty products such as coffee body scrubs and rejuvenating face masks. Make a coffee candle, use the grounds to make a wood stain or even to make coffee seasoning. It’s great to know that our grounds can be put to such good use after you enjoyed your favourite coffee and we are happy to supply them to our customers. Pick up a FREE coffee ground bag in any of our stores.
We’re very conscious of the impact of energy usage within our stores and are proactively trying to reduce the amount of electricity wasted. Measures we have taken to reduce electricity wastage include:
- LED lighting
- Low energy fridges
- Ovens turned off when not in use
- Dishwashers – lower water consumption per cycle
Company History Our Coffee
Insomnia Coffee Company is Ireland’s leading independent premium coffee chain.
We have grown from a single location in a Galway bookstore 1997 to an estate of 150 coffee shops across high street and through partnerships with SPAR and Eurospar in addition to other Irish Retailers such as Eason, Fresh, Meadows & Byrne, An Post, Heatons, Debenhams and Penneys. In addition the company has 400+ self-service units in operation, both in Ireland and the UK.
In 2003 the company merged with the gourmet sandwich company, Bendini & Shaw, to combine a quality food offering with its hot beverage range. In 2005 the Insomnia acquired the Perk cafes.
In April 2012, the Insomnia High street franchise was launched and the process of recruiting new franchise owners began with a target of opening 15 franchise stores in 5 years. The first franchise store was opened in 2013, with additional franchise stores already in the pipe line.
2015 saw the announcement of an exciting new partnership with leading international retailer, Debenhams. The first store opened at Debenhams in the Mahon Point Shopping Centre, Cork. The Cork store was followed promptly by the first UK outlet opening in Rugby, with further openings in Bradford, Cardiff, Bristol Brocklebank, Watford, Stockport and Leeds.
As well as Debenhams, Insomnia also have a partnership with leading Irish based retail business, Primark. To date Insomnia have opened in several Primark stores in Ireland including Waterford, Swords, Liffey Valley and Athlone, with further openings in the UK including Bromley, Reading and Oxford Street.
We have one simple philosophy; that you get the best cup of coffee, in whichever format you choose, every time you visit our stores. Quality and Innovation are at the core of this philosophy. From the Fairtrade coffee we serve, to the handcrafted technique we use to make every single cup. Change is good and we like to see the word 'new' in our stores regularly. We have an appetite for innovation, whether that's new flavours, new technologies or new stores, we are always looking for new ways to surprise and delight.