Franchise How to Franchise With US
Insomnia voted ‘Best Indigenous Irish Franchise’ at the Irish Franchise Awards 2016
THE INSOMNIA FRANCHISE OPPORTUNITY
Established in 1997, from a single location in a Galway bookstore, Insomnia has grown at a phenomenal rate, having opened our 100th store at the end of 2015 and our continued expansion into the UK.
We are looking for unique individuals to join Insomnia as we expand even further throughout Ireland. So if you are passionate about coffee and are looking to invest in a business with a proven track record and a unique insight into the industry, we might be a great fit!
THE IDEAL INSOMNIA FRANCHISE OWNER
Opening an Insomnia Coffee Franchise is a great opportunity and it’s hard work! We expect our Franchise Owners to be as enthusiastic, passionate and committed to delivering the Insomnia experience as we are.
Buying into the Insomnia Franchise is a hands-on investment and it will be necessary for you to be fully involved in the day to day running of the business. We’re only seeking franchisees who will be hands-on in developing their business. This includes managing day-to-day operations and executing a local store marketing plan.
We look for candidates who display the following key attributes:
- Have a passion for coffee and our brand
- Have strong leadership skills & high standards of communication
- Possesses business acumen & awareness
- Open to advice and guidance
- Strong people skills
- Committed to providing outstanding customer service
- Ability to adapt and learn
- Will be an ambassador for Insomnia in your local market
STRONG FRANCHISE SUPPORT
As franchisor, our responsibility is to provide the support, advice and skills to enable our franchisees to replicate the proven success of the Insomnia Coffee business model within your own franchised store. We will guide you every step of the way.
Our dedicated team provides both initial and ongoing support in the form of Store Design & Store Development, 6 week Training Programme (prior to the opening of your store), Marketing & Innovation, Store Operational Manuals and Performance Measurement & Quarterly Business Consultation.
YOUR INVESTMENT & FINANCIAL INFORMATION
Including the initial franchise fee, prospective franchisees are required to have a minimum of €180,000 of investment capital available plus the initial working capital required to establish the business. The start-ups costs can vary, depending on where, when and the size of store you’ve decided to open. We will talk you through all of the things that can affect the costs later. But for now, here’s the detail on the fixed costs of the Insomnia Franchise Fees.
- Franchise Fee – €15,000
- Royalty Fee – 6%
- Marketing Fee – 1%
Finding a good site for your store makes all the difference! It is our expectation that potential Insomnia Franchisees will present us with a suitable location for consideration as part of our selective recruitment process. Appropriate Insomnia locations need to have a proven high footfall, a potential to trade over 7 days and a minimum of 150 sq.m. As part of the recruitment process Insomnia will survey and assess the suitability of the proposed site, and our approval is necessary to go forward with the location.
YOUR NEXT STEPS
Excited to learn more about the Insomnia franchise opportunity? Please, complete and submit our Expression of Interest Form, and if together we seem like a good fit, we will contact you to schedule an introductory meeting or call.
Next, we’ll invite you to complete an application package. If your application meets our criteria, we’ll continue getting to know each other better. We will share with you some key financial information and KPI’s to facilitate the preparation of your business plan and give you the opportunity to explore the business.