Every year, since 2009, we have taken part in Fairtrade Fortnight, where a percentage from each hot beverage sold is donated to our nominated Insomnia Community projects.
Thus far, we have raised over €230,000 for these nominated community projects.
THIS YEAR WE RAISED AN INCREDIBLE €21,556 WHICH WILL GO DIRECTLY TO OUR NOMINATED PROJECT AT THE UNION OF AGRICULTURAL COOPERATIVES, UCA SAN JUAN DE RIO COCO, NICARAGUA
Money raised will support the development of the La Gloria Agritourism Centre, a project with the potential to transform lives and communities.
The Union of Agricultural Cooperatives, UCA San Juan de Rio Coco, was founded in 1992 by members of 11 village co-operatives. UCA was Fairtrade certified in 2004. Today it has a membership of eight co-operatives and 430 individual farmers of which a quarter are women. Members grow high-quality coffee that UCA processes, markets, and exports.
The proposed “La Gloria” Agritourism Centre is a sustainable rural agritourism enterprise, whose objective is to improve the livelihoods of its members and to strengthen their capacities and opportunities through agritourism activities that generate jobs and income mainly in times when there is no coffee production.
PREVIOUS FAIRTRADE COMMUNITY PROJECTS
During 2021 Fairtrade Fortnight we’ve supported the producers of our Voyager Coffee – The COCAFCAL Co-op in Honduras and we raised an incredible €20,095 which went directly to our nominated project in the COCAFCAL Co-op to promote leadership and Youth entrepreneurship.
We raised an amazing €25,000 during Fairtrade Fortnight, all funds raised went directly to the ACODIHUE (Asociacion de Cooperacion al Desarrollo Integral de Huehuetenango) Cooperative in Guatemala with the aim of Empowering and Advancing Women within the Coffee Industry.
We worked directly with the producers of our hugely popular Voyager Coffee, the Manizales Coffee Cooperative. 5 cents was donated from every Hot Beverage sold during Fairtrade Fortnight, the total amount raised was €21,650.
€15,210 which went directly to our nominated project of the ASOBAGRI Coffee Cooperative, in Guatemala, with the aim to empower Women within the coffee industry in Latin America.
Insomnia's Fairtrade Community Project raised over €14,305 through Fairtrade Fortnight and 100% of this money went directly to the ACPC Pichanaki Coffee Cooperative (CAC PICHANAKI ACPC), in Peru.
The funds raised during Fairtrade Fortnight from 2014 to 2016, have gone directly to the construction of a student Infirmary and Dispensary for the Hekima Girls School in Bukoba, Tanzania, our nominated Fairtrade project.
Fairtrade is an alternative approach to conventional trade and is based on a partnership between some of the most disadvantaged farmers and workers in the developing world and the people who buy their products. It is designed to help producers in developing countries receive a better price for their products by requiring companies to pay sustainable prices, which cannot fall lower than market price.
For most Fairtrade products there is a minimum price that will cover the cost of sustainable production. If the market price rises above the minimum price set, famers and workers will receive the market price. FLO-Cert regularly check and audit companies to ensure that farmers and cooperatives receive the correct payment. In addition to the minimum Fairtrade price, workers and farmers also receive a Fairtrade premium, this goes towards a community or cooperative fund to improve social, economic and environmental conditions.
The Fairtrade Mark is a registered certification label for products sourced from producers in developing countries.
It means that the product was produced according to international Fairtrade standards and the products are socially and economically fair and environmentally responsible.
Key standards include the payment of a minimum price and a premium.
Fairtrade is a global movement that seeks to make trade fairer through connecting small farmers and consumers. When companies sell on Fairtrade terms, they act as a link between two ends of the value chain.
Each year we sell over 30 million Fairtrade cups of coffee. With the steady and fair business generated by Insomnia, farmers and workers, from who we source our products, are enabled to improve their working and living conditions.
Moreover, Fairtrade encourages environmental protection. Fairtrade standards help small farmers make environmental protection an integral part of their farm management, including reducing pollution, limiting the use of harmful chemicals and finding organic alternatives.
Our coffee is a balanced blend sourced from Colombia, Sumatra, Peru and Tanzania. Each time you enjoy your coffee you are helping to make poverty history for many people in these countries.
Fairtrade certification means that co-operatives get a fair price for their beans, thus allowing them to invest in better salaries, equipment and social projects.
