Every year, since 2009, we have taken part in Fairtrade Fortnight, where a percentage from each hot beverage sold is donated to our nominated Insomnia Community projects.
Thus far, we have raised over €210,000 for these nominated community projects.
This year we raised an incredible €20,295 which will go directly to our nominated project in the COCAOL, Honduras
Money raised provides equipment to create a sustainable and environmental friendly business for honey production and ultimately empower the coffee producers in the COCAOL Co-op.
The coffee cooperative of Olancho Limited (COCAOL) was established on November 15th, 1968, at the initiative of a group of coffee producers in order to access better conditions of productive infrastructure, better marketing channels and access to financial sources. COCAOL obtained legal status on May 23, 1969, benefiting its associates with a range of services such as coffee drying and transportation and organic agricultural. It also made efforts to train its associates in various issues related to coffee farming and cooperativism. The coffee farms of the cooperative are located in the Sierra de Agalta National Park at altitudes of 1000 to 1500 meters above sea level under natural shade primary forests and includes 55 men and 30 women.
PREVIOUS FAIRTRADE COMMUNITY PROJECTS
We raised an amazing €25,000 during Fairtrade Fortnight, all funds raised went directly to the ACODIHUE (Asociacion de Cooperacion al Desarrollo Integral de Huehuetenango) Cooperative in Guatemala with the aim of Empowering and Advancing Women within the Coffee Industry.
We worked directly with the producers of our hugely popular Voyager Coffee, the Manizales Coffee Cooperative. 5 cents was donated from every Hot Beverage sold during Fairtrade Fortnight, the total amount raised was €21,650.
€15,210 which went directly to our nominated project of the ASOBAGRI Coffee Cooperative, in Guatemala, with the aim to empower Women within the coffee industry in Latin America.
Insomnia's Fairtrade Community Project raised over €14,305 through Fairtrade Fortnight and 100% of this money went directly to the ACPC Pichanaki Coffee Cooperative (CAC PICHANAKI ACPC), in Peru.
The funds raised during Fairtrade Fortnight from 2014 to 2016, have gone directly to the construction of a student Infirmary and Dispensary for the Hekima Girls School in Bukoba, Tanzania, our nominated Fairtrade project.
Fairtrade is an alternative approach to conventional trade and is based on a partnership between some of the most disadvantaged farmers and workers in the developing world and the people who buy their products. It is designed to help producers in developing countries receive a better price for their products by requiring companies to pay sustainable prices, which cannot fall lower than market price.
For most Fairtrade products there is a minimum price that will cover the cost of sustainable production. If the market price rises above the minimum price set, famers and workers will receive the market price. FLO-Cert regularly check and audit companies to ensure that farmers and cooperatives receive the correct payment. In addition to the minimum Fairtrade price, workers and farmers also receive a Fairtrade premium, this goes towards a community or cooperative fund to improve social, economic and environmental conditions.
The Fairtrade Mark is a registered certification label for products sourced from producers in developing countries.
It means that the product was produced according to international Fairtrade standards and the products are socially and economically fair and environmentally responsible.
Key standards include the payment of a minimum price and a premium.
Fairtrade is a global movement that seeks to make trade fairer through connecting small farmers and consumers. When companies sell on Fairtrade terms, they act as a link between two ends of the value chain.
Each year we sell over 30 million Fairtrade cups of coffee. With the steady and fair business generated by Insomnia, farmers and workers, from who we source our products, are enabled to improve their working and living conditions.
Moreover, Fairtrade encourages environmental protection. Fairtrade standards help small farmers make environmental protection an integral part of their farm management, including reducing pollution, limiting the use of harmful chemicals and finding organic alternatives.
Our coffee is a balanced blend sourced from Colombia, Sumatra, Peru and Tanzania. Each time you enjoy your coffee you are helping to make poverty history for many people in these countries.
Fairtrade certification means that co-operatives get a fair price for their beans, thus allowing them to invest in better salaries, equipment and social projects.
